Social Media Just for Writers

When I was first contacted about participating in the book tour for Frances Caballo's Social Media Just for Writers, I thought "Ehh, I'm not too active in social media, so why would I want to read this book?" Which is the exact reason I need to read this book. I love blogging, and occasionally binge on Twitter interactions, but that's the extent of it. I haven't had a Facebook account for three years now, and I only used my short-lived Google+ profile as an extension of Twitter.

I was using those platforms for personal use; I was Facebook friends with people I didn't really like in high school, LinkedIn with people who read my blog but didn't even know what I did for a living. Frances Caballo gears her book towards using these platforms for marketing.


Social Media Just for Writers is the size of a school workbook, which is perfect because a standard paperback book containing all this information would be incredibly dense. The large pages are necessary - as Caballo addresses the various social media platforms, she shows pictures of their layouts and shares screenshots of each step of customizing a profile.

She has chapters on Facebook, Twitter, Google+, LinkedIn, blogging, and even Pinterest - as well as sections within each one on how to connect these (have a Twitter feed on your blog, coordinate everything with apps, etc). For each platform, she walks you through how to set up a profile and/or fan page, provides a glossary of relevant terms, and suggests schedules and topics to help you garner the best audience - and not bug the crap out of them with frequent and boring updates.

The last chapter is all about offline marketing - book clubs, promotional materials, media kits, writing press releases, and book tours that won't break the bank. Everything is spelled out and explained in such a way that it doesn't seem like a daunting task.

Check out Frances Caballo on her website, Twitter, Facebook, Google+, LinkedIn, and Pinterest. (Whew, told ya she's on everything!) Be sure to check out the rest of the posts on her book tour.

I'm giving away a copy of Frances Caballo's Social Media Just for Writers! If you're in the US, you'll get a hard copy, and if you're overseas, you'll win a digital copy. Leave a comment with your email address, and I'll pick a random winner on Monday, February 4th.


Thanks to TLC Book Tours for asking me to be a part of this!