I was using those platforms for personal use; I was Facebook friends with people I didn't really like in high school, LinkedIn with people who read my blog but didn't even know what I did for a living. Frances Caballo gears her book towards using these platforms for marketing.
Social Media Just for Writers is the size of a school workbook, which is perfect because a standard paperback book containing all this information would be incredibly dense. The large pages are necessary - as Caballo addresses the various social media platforms, she shows pictures of their layouts and shares screenshots of each step of customizing a profile.
She has chapters on Facebook, Twitter, Google+, LinkedIn, blogging, and even Pinterest - as well as sections within each one on how to connect these (have a Twitter feed on your blog, coordinate everything with apps, etc). For each platform, she walks you through how to set up a profile and/or fan page, provides a glossary of relevant terms, and suggests schedules and topics to help you garner the best audience - and not bug the crap out of them with frequent and boring updates.
The last chapter is all about offline marketing - book clubs, promotional materials, media kits, writing press releases, and book tours that won't break the bank. Everything is spelled out and explained in such a way that it doesn't seem like a daunting task.
Check out Frances Caballo on her website, Twitter, Facebook, Google+, LinkedIn, and Pinterest. (Whew, told ya she's on everything!) Be sure to check out the rest of the posts on her book tour.
Thanks to TLC Book Tours for asking me to be a part of this!